Privacy Policy
At SocialCast we care about your privacy and are transparent about how we handle personal data.
Introduction
SocialCast, a brand under Media53 AB ("we", "us", "our"), respects your privacy and is firmly committed to protecting your personal data. This privacy policy explains how we collect, use, store and protect your information when you use our platforms and related services.
SocialCast provides two platforms: SocialCast Video (live streaming and video on demand) and SocialCast Forum (digital meeting management for democratic processes). This policy covers both platforms.
As a Swedish service, we comply with the General Data Protection Regulation (GDPR) and Swedish data protection legislation. All processing of personal data takes place within Sweden and the EU.
Data controller
- Data controller
- Media53 AB
- Brand
- SocialCast
- Company registration number
- 559513-4908
- Address
- Brantaforsvägen 25, 372 50 Kallinge
- [email protected]
The data we collect.
We collect different types of data depending on which platform you use. The collection for each platform is described below.
SocialCast Video
Data you provide directly to us
- Account details: name, email address, phone number, organisation
- Profile information: username, profile picture, job title
- Communication: messages, support requests, feedback forms
- Live-stream content: videos, audio, text and metadata that you upload or stream
- Payment details: billing information (not credit card details)
Automatically collected data
- Technical information: IP address, browser type, device information, operating system
- Usage statistics: watch time, interaction data, navigation patterns
- Log files: access and error logs for security and troubleshooting
- Cookies: session data, preferences, authentication
SocialCast Forum
Data you provide directly to us
- Account details: name, email address, role, organisation
- Meeting content: minutes, decisions, agenda items
- Participation data: votes, speaking activity, attendance
- Political information: party affiliation (configured by the organisation's administrator)
Automatically collected data
- Audit logs: event logs, actions and timestamps for democratic accountability
- Technical information: IP address, browser type, device information, operating system
- Usage statistics: session length, interaction timestamps
Shared data controllership
SocialCast and your organisation share responsibility for personal data.
SocialCast controls
- The platform's infrastructure and security
- Audit and event logs
- Management of tenant accounts
- Technical operation and security features
Your organisation controls
- Your meeting content and your decisions
- Your video content and media
- Retention periods for your content
- Access within your organisation
Why we process your data
Service delivery
- Providing live-streaming services
- Managing user accounts
- Delivering video and archive content
- Technical support and maintenance
Security and compliance
- Protecting against fraud and abuse
- Maintaining the security of the service
- Complying with legal obligations
- Content moderation
Improvement and analysis
- Improving the user experience
- Developing new features
- Analysing usage patterns
- Optimising performance
Communication
- Sending service messages
- Informing about updates
- Responding to support requests
- Marketing (with consent)
Legal basis for processing
We process personal data on different legal bases, depending on the platform and purpose.
Contract (Art. 6(1)(b))
Processing necessary to provide live streaming (Video) and meeting management (Forum).
Legitimate interest (Art. 6(1)(f))
Security, service improvement, analysis and technical operation, for both platforms.
Task in the public interest (Art. 6(1)(e))
Processing necessary for democratic processes and public accountability in Forum.
Substantial public interest (Art. 9(2)(g))
Processing of political opinions for democratic decision-making in Forum.
Consent (Art. 6(1)(a))
Marketing and optional features, for both platforms.
Legal obligation (Art. 6(1)(c))
Compliance with the Swedish Bookkeeping Act and other mandatory requirements, for both platforms.
Swedish transparency legislation
SocialCast Forum supports compliance with the Swedish principle of public access to official documents and the Swedish Freedom of the Press Act, for democratic transparency.
Sharing of personal data
We never sell your personal data
SocialCast never sells, rents out or trades your personal data to third parties for commercial purposes.
We may share data with
Technical providers
Cloud services, CDN providers and technical support within the EU/EEA.
Legal requirements
Authorities in legal proceedings or when required by law.
Business transactions
In the event of a company acquisition or sale, with continued data protection.
Specifically for SocialCast Forum
Meeting minutes may be public documents under the Swedish principle of public access to official documents. Your organisation's administrators have access to meeting data based on their permission level.
Data storage and security
Where is data stored?
- Primarily in Sweden
- Backups within the EU/EEA
- Never outside the EU without adequate protection
- Data centres with a high level of security within the EU/EEA
Security measures
- Encryption in transit and at rest
- Regular security audits
- Limited staff access
Retention periods
| Data type | Platform | Retention period | Basis |
|---|---|---|---|
| Account details | Both | During the contract period + 3 years | The Swedish Bookkeeping Act, support |
| Live-stream content | Video | As per the organisation's policy | Contract, the Swedish transparency law |
| Meeting minutes | Forum | As per the organisation's policy (typically 7-10 years) | The Swedish Archives Act, the Swedish public access law |
| Voting results | Forum | Matches the retention period of the minutes | The Swedish Archives Act |
| Audit logs | Forum | At least 7 years | Compliance, security |
| Technical log files | Both | 3 years | Security, troubleshooting |
| Marketing | Both | Until consent is withdrawn | Consent |
Account details
- Platform
- Both
- Retention period
- During the contract period + 3 years
- Basis
- The Swedish Bookkeeping Act, support
Live-stream content
- Platform
- Video
- Retention period
- As per the organisation's policy
- Basis
- Contract, the Swedish transparency law
Meeting minutes
- Platform
- Forum
- Retention period
- As per the organisation's policy (typically 7-10 years)
- Basis
- The Swedish Archives Act, the Swedish public access law
Voting results
- Platform
- Forum
- Retention period
- Matches the retention period of the minutes
- Basis
- The Swedish Archives Act
Audit logs
- Platform
- Forum
- Retention period
- At least 7 years
- Basis
- Compliance, security
Technical log files
- Platform
- Both
- Retention period
- 3 years
- Basis
- Security, troubleshooting
Marketing
- Platform
- Both
- Retention period
- Until consent is withdrawn
- Basis
- Consent
Your rights.
Right of access
Obtain information about which data we process.
Right to rectification
Correct inaccurate personal data.
Right to erasure
Request that we erase your data.
Right to restriction
Restrict processing during an investigation.
Right to data portability
Obtain your data in a structured format.
Right to object
Object to processing for marketing purposes.
How to exercise your rights
Contact us at [email protected] or via your account. We respond within 30 days. You also have the right to lodge a complaint with Integritetsskyddsmyndigheten (IMY), the Swedish data protection authority.
You may also lodge a complaint with your own national data protection authority.
Specifically for SocialCast Forum
For meeting data in Forum, the right to erasure may be limited, since meeting minutes are official public documents and democratic transparency requires accurate historical records to be preserved. Your organisation's requirements under the Swedish Archives Act take precedence.
You can request erasure of
- Your account information, after you leave the organisation
- Data not linked to official meetings
You cannot request erasure of
- Your votes in official meeting minutes
- Your participation in public democratic processes
- Data subject to legal archiving requirements
Updates to this policy
We may update this privacy policy to reflect changes in our services, legal requirements or ways of working. Material changes are communicated by email to registered users, a notice on our website and in-app notifications.
Continued use of the service after changes means that you accept the updated policy.
Contact us
Do you have questions about your privacy? We're happy to help with anything relating to the handling of personal data. You can reach us, or our data protection officer, at [email protected].